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Thursday, June 2, 2011


Nike is one brand that takes it advertising seriously. It seems that every ad they churn up could make it into a short film hall of fame of sorts. They have the resources not only to get brilliant directors, but also every sports star out there. It is almost a guarantee that their ads will be seen over and over by fans of both the sport and the craft. It is also one of the few brands that titles their ads. Previously we showed IƱarritu’s Write the Future that was made for last year’s world cup. Nike’s Leave Nothing campaign is perhaps a better-known campaign in the States where it came out a few years ago. With filmmakers like Michael Mann and David Fincher taking the helm on some of the ads, at least one of these ads would make it into this list. Here is David Fincher’s Leave Nothing Fate featuring LaDainian Tomlinson and Troy Polamalu. Enjoy:

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