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Wednesday, May 4, 2011

Weekly Ad Classics: DAVID LYNCH, PLAY STATION 2

While most commercials are relatively straightforward about their subject matter here is an example of one that could be about anything until it actually mentions the brand’s name at the very end. David Lynch, who directed, is best known for his surreal feature movies that border on acid trips. You can certainly see some of these qualities in this ad, particularly a mood taken directly from Eraserhead.  It is quite surprising that any brand would want t use such an ad for their campaign’s. It is cool but it is hard to see how it sells the product. Perhaps Sony thought that no matter what the PS2 was going to sell. Anyway enjoy:


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