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Friday, May 13, 2011

Weekly Ad Classics: MY LIFE, MY CARD WES ANDERSON

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            American Express did a whole series of commercials by famous filmmakers during their My Card campaign. My favorite of all is Wes Anderson’s, since his style really comes through, and you could argue it is his most ambitious fully centered tracking shot, a technique that has become his personal signature. Like his films, it is a bit whimsical, and certainly quirky. But it lacks the father-son relationship issues. Probably for the better, it would be impossible to make a positive spin on that for a credit card commercial. Enjoy; it is a good little short.


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