Tarsem might have produced history’s most boring film with the Immortals, but it stands that visually; he is one of the boldest directors out there. Best remembered by his trippy visuals in The Cell, or the gorgeous use of geography in The Fall, Tarsem uses a much more whimsical aesthetic in this commercial than what is generally seen on his films. Perhaps this is what we can expect from his upcoming Snow White adaptation Mirror, Mirror.
Not surpassingly this campaign raised plenty of eyebrows, when it was first aired during the season finale of Mad Men. Criticisms went as far as critiquing that the ad promoted the mistreatment of animals; baby animals that is. But like any good piece of fiction, and advertising, getting people talking is exactly what it intended. For me the ad works. And it is a great example of Tarsem’s visual extravaganza. I hope you agree; here it is: