Menu

5 stars5 stars5 stars5 stars5 stars5 stars

Thursday, January 19, 2012

Ad Classics: TARSEM SINGH, JUST THE RIGHT AMOUNT OF WRONG, COSMOPOLITAN LAS VEGAS



          Tarsem might have produced history’s most boring film with the Immortals, but it stands that visually; he is one of the boldest directors out there. Best remembered by his trippy visuals in The Cell, or the gorgeous use of geography in The Fall, Tarsem uses a much more whimsical aesthetic in this commercial than what is generally seen on his films. Perhaps this is what we can expect from his upcoming Snow White adaptation Mirror, Mirror.

            Not surpassingly this campaign raised plenty of eyebrows, when it was first aired during the season finale of Mad Men. Criticisms went as far as critiquing that the ad promoted the mistreatment of animals; baby animals that is. But like any good piece of fiction, and advertising, getting people talking is exactly what it intended. For me the ad works. And it is a great example of Tarsem’s visual extravaganza. I hope you agree; here it is:

No comments:

Disclaimer:
Views and comments expressed by readers and guest contributors are not necessarily shared by the consistent team of THE MOVIE WATCH. This is a free speech zone and we will not censor guest bloggers, but ask that you do not hold us accountable for what they proclaim.