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Tuesday, January 10, 2012

Ad Classics: RIDLEY SCOTT, "1984" MACINTOSH


           We started posting these “ad classics” under the philosophy that a commercial is a movie told in thirty seconds (sometimes up to two minutes). And because today many movies, like Transformers or New Year’s, are so overwhelmed by product placement that they have essentially become two-hour ads. We have chosen to revive the ‘ad classics’ positing to collect a few more samples of good storytelling, even if they are for commercial ends.


            Ridley Scott is perhaps one of the greatest filmmakers working today. Right after working on Blade Runner, Scott was commissioned by Apple Computers to create the Super Bowl Spot for the release of the first Macintosh. At the time computers were regarded as objects from an Orwellian dystopia by most people. This was because the personal computer had not yet come into existence; the Macintosh was going to change that.

            Apple has always been known for great advertising. They gave us The Misfits Poem and Justin Long with their campaign “I Am A Mac”.  This is the ad that started it all. The  ad cost nearly 1 million dollars, an amount previously unheard of in advertising. Not only was it a marketing success (the ad was re-broadcasted in every subsequent talk show, generating millions in free advertising) but it also shows why we are all so excited for Ridley Scott return to Sci Fi with Prometheus. Enjoy:



The top image is from a "remastered" version where an iPod was added to the runner. George Lucas is not the only person who goes back to re-tweak masterpieces. 

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