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Thursday, April 14, 2011

Weekly Ad Classics: MICHEL GONDRY SMIRNOFF

            They say a commercial is a movie told in thirty seconds (sometimes up to two minutes). And nowadays it feels some movies are commercials told in ninety minutes (sometimes even longer); yes, we are looking in the general direction of Transformers. So here at The Movie Watch we thought it would be neat to pay homage to some classic commercial by great filmmakers. After all, lots of our favorite filmmakers got their start directing commercials or have later been called to direct one. So don’t think of them as ads, think of them as short movies with a lot of product placement.

            To start of this weekly classic commercial short movie here is Michel Gondry’s Smirnoff ad way back from 1998. Notice the use of bullet time one year before the Matrix hit theaters. The ad was actually quite revolutionary tech-wise back in the 90s. As you can see his visual style permeates from this ad early in his career to his latest work on The Green Hornet. Enjoy:  




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