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Thursday, April 21, 2011

Weekly Ad Classics: INARRITU WRITE THE FUTURE (NIKE)

            Last week, we started off this weekly commercial with Michel Gondry’s Smirnoff. This week it is a little more recent one: last year’s Nike commercial, directed by Alejandro Gonzales Inarritu for the FIFA World Cup, titled Write The Future. Although longer than a regular commercial it is an impressive example of how much information and story can be built in so little time. Like most of his films (with the exception of Biutiful), Write The Future, follows multiple characters, though storylines, across multiple countries. This is, in my opinion, Inarritu’s best work. Enjoy:


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