I thought it all started with Pride and Prejudice and Zombies, by Quirk Books publishing. The little mash-up was a success so without hesitating Quirk quickly developed the thematic sequel, Sense and Sensibility and Sea Monsters. It was an original idea to take classic novels and mash them up with something completely unrelated to them in anyway. Of course it did not take long for others to start copying bringing us Little Women and Werewolves, Android Karenina, and many others by different publishers.
Seeing how he was being copied all around, Seth G. Smith, author of Pride and Prejudice and Zombies, tried something different. He mashed up a biography and gave us Abraham Lincoln Vampire Hunter. It did not take long for someone else to try and cash in on the idea. Queen Victoria Demon Hunter was published next by someone in London.
But it did not start with Pride and Prejudice and Zombies, which was published in 2009. A few years earlier some adventurous filmmakers tackled Bonnie & Clyde vs Dracula. It had a short festival run in 2008. But thanks the proven success of the literary mash ups it will be rereleased in select theaters and available for rental in Netflix starting March 22. Here is the trailer:
It is a small film and its success is likely to be limited. But Abraham Lincoln Vampire Hunter has already been option for a movie to be directed by Timur Bekmambetov (the Russian who directed Wanted). So, I am willing to bet a million bucks that if Bonnie and Clyde vs. Dracula enjoys even a modest success in its rental run that it will not take long before a major studio decides to adapt it.
Also for your enjoyment here is a video trailer for the Abraham Lincoln Vampire Hunter novel. It is actually rather enjoyable.