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Tuesday, December 20, 2011

Ad Classics: SIMON MCQOID LONG LIVE PLAY, PLAYSTATION 3


             The most interesting part about the latest Playstation advertising campaign was that the original ad said absolutely nothing besides "join the gathering".  However, the pay off in the longer version released a few months afterwards had a great insight to the stories found in videogames; it is YOU the player who is the hero of the story. And the characters here celebrate that exactly. We wish the film industry would celebrate its audience in the same manner.

           The ad itself is incredibly effective piece of storytelling. So far we have been posing ads by great filmmakers. This ad was done by a new-comer, but like every story it has to come from somewhere. Enjoy:

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