Weekly Ad Classics: MICHAEL MANN, MERCEDES-BENZ LUCKY STAR

       Lucky Star was a campaign commissioned by Mercedes-Benz to promote their SL500 in 2002 that seriously tried to break the barrier between film and advertising. It was presented in the form of a trailer for a feature film with actors Benicio del Toro and Ana Cristina in it. Supposedly Director Michael Mann imagined the piece as if it were a complete motion picture; the production staff of his previous films Heat and The Insider all worked on it. The “film” aired in cinemas across the UK, as if it were indeed a trailer for an upcoming movie, using the moviegoers’ suspencion of disbelief to promote the product. As part of the deal with Mercedez-Benz, Michael Mann actually retained the rights to make a real Lucky Star movie in the future. In case you were wondering, Lucky Star is the name of the three-pointed star that makes up the Benz logo. Hey, if they have made movies based on toy lines, why can’t they make one based on a car line?

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Review: THE WOLFMAN

Like The Mummy, you better walk into the theater for Joe Johnston's The Wolfman with the right expectations.

You should already know that it's not a good movie - but it is solid entertainment. It's the same formula and feel of any old 80's horror film, just with great effects and much more violence.

The Wolfman

Annnnnnnnnnnd here is the trailer for Joe Johnston's The Wolfman.



Oh lord, I can't wait.