Menu

5 stars5 stars5 stars5 stars5 stars5 stars

Thursday, July 7, 2011

Weekly Ad Classics: MICHAEL MANN, MERCEDES-BENZ LUCKY STAR


       Lucky Star was a campaign commissioned by Mercedes-Benz to promote their SL500 in 2002 that seriously tried to break the barrier between film and advertising. It was presented in the form of a trailer for a feature film with actors Benicio del Toro and Ana Cristina in it. Supposedly Director Michael Mann imagined the piece as if it were a complete motion picture; the production staff of his previous films Heat and The Insider all worked on it. The “film” aired in cinemas across the UK, as if it were indeed a trailer for an upcoming movie, using the moviegoers’ suspencion of disbelief to promote the product. As part of the deal with Mercedez-Benz, Michael Mann actually retained the rights to make a real Lucky Star movie in the future. In case you were wondering, Lucky Star is the name of the three-pointed star that makes up the Benz logo. Hey, if they have made movies based on toy lines, why can’t they make one based on a car line?

1 comment:

Anonymous said...

Benicio Del Toro and Michael Mann need to work on a full length project. Del Toro bleeds cool, Mann creates cool.

Disclaimer:
Views and comments expressed by readers and guest contributors are not necessarily shared by the consistent team of THE MOVIE WATCH. This is a free speech zone and we will not censor guest bloggers, but ask that you do not hold us accountable for what they proclaim.